TikTok is a video-sharing social network created by the Chinese company ByteDance in 2016. It has rapidly grown to compete with older platforms like Facebook and Instagram. in terms of user numbers. In Estonia alone, TikTok has over 400,000 users. Countries in Western and Central Europe, including Finland, have had the option to run paid ads on TikTok for several years. It has not been possible to advertise in the Baltic countries, including Estonia, until now.
8 Useful Facts About TikTok Ads:
- TikTok has over 400,000 monthly users in Estonia.
- TikTok ads can be created through the TikTok Ads Manager platform. Similar to other platforms, you first need to select an advertising objective. It can be reach, traffic, video views, lead generation, app promotion, or website conversions.
- Like Google and Facebook, TikTok also uses an auction model—you can pay based on video views, clicks, or impressions. However, keep in mind that the minimum budget for a campaign (at the campaign level in Ads Manager) is 50 EUR.
- The most popular ad format on TikTok is in-feed ads. As the name suggests, these ads appear in users’ video feeds, between organic videos. The recommended length for video ads is between 5 and 60 seconds.
- TikTok content is mostly consumed with sound on, so it’s a good idea to include memorable audio or music in your ads (while respecting copyright laws).
- In addition to video ads, you can also create branded filters and stickers that TikTok users can incorporate into their videos.
- TikTok has restrictions on certain types of ads. Political ads, alcohol, and tobacco advertisements are not allowed. You can familiarize yourself with TikTok’s advertising policies here.
- TikTok Shop is not expected to launch in Estonia anytime soon.
As Nobel already has experience managing TikTok ads for several companies in both the Baltic and Finnish markets, we’re ready to apply our skills and knowledge to benefit your business as well.
So, if you’d like to get started with TikTok ads today and be among the first to increase your content’s reach, get in touch. We can help you take full advantage of this exciting opportunity.
Author: Annika Moisescot, Head of Media Services at Nobel Digital
