Setting up marketing measurement tools
At Nobel Digital, we believe that this is an aspect of digital marketing that cannot be overlooked if you want to ensure the success of your business. With the right marketing performance tools at your disposal, you can easily identify which marketing channels are most effective for your business and optimise your campaigns for maximum result. We make sure that you don’t have to make digital marketing decisions unknowingly.
Facebook Pixel
- Setting up the Facebook Pixel
- Setting up the Facebook Conversions API
- Creating Facebook events and audiences
google analytics / google tag manager
- Setting up Google Analytics
- Creating Google Analytics events
- Creating Google Analytics goals and conversions
- Connecting and linking Google Ads, Facebook Business Manager and Google Analytics accounts
- Exporting conversions to your Google Ads account
- Adding Google Ads remarketing tags
Google Search Console
Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results. Its capabilities include:
- Detection of technical errors on the website
- Sitemap upload
- Overview of external and internal links on the website
- Analysis of keywords used to show a website in search results
- Displaying the position of a web page URL
- Analysis of the user-friendliness of the website’s mobile interface
Google Looker Studio
Google Looker Studio is not just a Google Analytics database, but it is also possible to import Facebook or Google spreadsheet data into it.
Looker Studio is an environment that helps you:
- Visualize information
- Better understand the data and what is happening on the website
- Share reports with the team
Nobel Digital makes sure that the metrics are set up competently and effectively. Take your digital marketing campaigns to a new level with us!
